Bria White is a Multimedia Brand and Marketing Strategist who works with Fortune 500 companies, federal government agencies, and entrepreneurs to grow their digital presence, impact, and reach. Her insights are rooted in the many years she worked in broadcast and digital news. Now she applies what she knows to support publication relations on multimillion-dollar contracts, personal brands, and startups.
Bria has experience crafting unique engagement strategies on diverse digital platforms. Because of this, she can make recommendations that improve digital channels based on digital trends and market analysis. Most recently, Bria worked as a contracted Marketing and Communications Manager for the U.S. Department of State’s flagship STEM entrepreneurship initiative. In this role, she helped coordinate the communications output for federal programs that empowers young innovators to develop startup solutions that address economic and development challenges.
For the past 8 years, Bria has gained vast and varying experience with content management and digital course creation. Some content creation, analytics, and organizational tools Bria is well versed include Facebook Manager, Google Adwords, Pixel, Google Analytics, Sprout Social, HootSuite, and Planoly. Bria frequently uses content batching techniques, crafts social media strategies, and A/B testing.
Bria knows how to drive conversions, conduct multimedia program launches, and engage with global audiences. A key philosophy she operates by is human interest engagement. Bria aims to connect emotionally, educationally, and in a fact-driven manner with audiences.
Bria has extensive experience working on a tight deadline, driving initiative strategic goals forward through communications, defining brand identities, managing digital campaigns, and handling projects with multiple stakeholders from start to finish. Bria is a proactive and well-organized person who has the ability to work well in a team environment at all levels of an organization, even in remote work scenarios.
Bria holds a BA in Mass Communications from Virginia Commonwealth University.